I'm an art director with over 10 years of experience in editorial, marketing and digital graphic design. I have experience art directing photo shoots and managing staff designers and photographers, and have also assigned and art directed projects to freelance photographers, designers, and illustrators. In my current role at Case-Mate, a fashion tech accessories retailer, I've developed and designed campaigns for product launches, including partnerships with Refinery29 and Allure. I've overseen digital and print marketing design and strategy, partnering with cross-functional department directors to prioritize and schedule marketing projects. I perform quality control on 500+ images for the company's e-commerce site, and serve as project manager for photography during the annual iPhone, Samsung and Pixel launches. I also design marketing collateral for the in-house sales team and outside clients, including Amazon, Verizon, T-Mobile, AT&T and Best Buy, including tradeshow signage, in-store displays, and digital and print ads. 

I have extensive editorial experience in the home decor, fashion, beauty and food markets, including an Art Director position at a national women's magazine.

I relocated from New York to Atlanta to serve as Art Director of Atlanta Magazine's HOME. My first issue of HOME, Winter 2015, was nominated for the CRMA Award for Best Shelter Book of an Ancillary Publication, as was my final issue, Fall 2016. 

I also freelance design for projects ranging from corporate collateral to wedding invitations and everything in between. Feel free to reach out and say hello: tara.mccarthy14@gmail.com

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© 2018 Tara McCarthy